“Microsoft has been positioned as a leader for the 15th consecutive year in 2022 Magic Quadrant for analytics & business intelligence –platforms.” – Gartner
Microsoft, a pioneer in the field of technology, fascinates the world with constant innovation and cognitive solutions.
Microsoft Power BI is one of their phenomenal innovations that helps every organization envision a data-driven culture.
If you’re just stepping into the world of business intelligence, here’s a quick glimpse of what is Power BI. Power BI is a comprehensive, cloud computing-based business intelligence platform that renders end-to-end data visualization experience. Power BI enables individuals & teams to gather, transform, visualize, and share data insights across the organization.
Power BI offers a wide range of features to serve the unique needs of businesses. The product suite encompasses desktop, mobile, pro, premium, embedded & report servers.
Wondering what makes Power BI stand out in the market?
In this blog post, let’s discuss the privileges of having Power BI as your data visualization tool!
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Here is the top 10 advantages of Power BI over other tools in the market:
1. Empowers everyone with business intelligence
Power BI is enriched with easy drag-and-drop features that enable naïve and experienced users to develop a myriad of visualization reports (column, pie, bubble, heat maps, scatter plots, geospatial analytics & much more) seamlessly. Also, the platform supports Data Analytics Expressions (DAX), R & M language for data transformations, which demands a very short learning curve than other BI tools in the market.
Any individual who has a knack for Excel can shine with Power BI as it encompasses pre-built dashboards and templates to jump-start data analytics. Power BI Desktop is free of cost and hence anyone can extract, transform, and visualize data without any infrastructure setup or capital expenditure.
2. Holistic data visualization tool
Ranging from extracting data from on-premises and cloud touchpoints to visualizing the datasets & enriching them with AI & ML models, Power BI has a comprehensive toolset for end-to-end analytics.
- Extract & transform with Power Query
- Analyze & build cubes
- Visualize datasets with Power View & Map
- Report busting with Power Automate & Apps
- Data security with Office 365 & Azure
Power BI supports a different types of data sources (100+ data points) that include on-premises, cloud, office 365 suite, Google Analytics, and much more. Easy to integrate Microsoft Cloud platforms such as Azure data factory, Azure cognitive services, Azure machine learning, Cortana, and Bot framework makes Power BI a cutting-edge tool for data analytics. In addition to these features, Power BI is compatible with desktop, mobile and tablets. This feature helps individuals access data insights from anywhere and anytime.
Power BI unifies self-service and enterprise data analytics to support the mission of future-first data-driven culture of an organization.
3. Robust security
Microsoft encompasses endless security features to deliver the right data to the right people in Power BI.
Here’s the list of security features you gain with Microsoft Power BI as your data visualization tool!
- Row-level & Object-level Security
- Microsoft Cloud App Security
- Sensitivity Labels
- Extended Data Loss Prevention & Governance
- Bring Your Own Key (BYOK)
- Service Tags
- Azure Private Link
- Azure Virtual Network
With Power BI in place, your organization has access to a pioneer security product suite that helps your teams identify, analyze, and mitigate data security threats proactively. On top of these data protection measures, your organization stays compliant with more than 100 standards & certifications such as HIPAA, FINRA, IL6, FedRamp, and so on by adopting Power BI.
4. Cognitive AI capabilities
Power BI has rich AI capabilities that help non-data scientists create AI visualizations, build machine learning models, and find answers to their business queries from unstructured & semi-structured datasets.
The platform includes three visualization features that bring in Power BI AI features.
- Q & A leverages Natural Language Processing (NLP) technology to enable users to gain clarity & deeper insights into their business queries.
- Key influencers feature helps users identify which factors influence data metrics.
- Decomposition tree helps users conduct root cause analysis and drill down to granular insights.
Non-technical or business users can easily find answers to their queries in natural language with Cortana, a Microsoft digital assistant. Instead of writing “n” lines of scripts, beginners can dive in and grab data insights in no time with these enriching self-service capabilities of Power BI.
5. Dynamic deployment pipelines
Enterprises can accelerate their content creation with simple visual cues and deployment pipelines in Power BI. The deployment pipelines enable creators to develop, test, and share interactive Power BI dashboards & reports without any manual efforts using modern deployment features.
6. Real-time streaming
Everyone in the organization can access live up-to-the-minute analytics from sensors to social media with rich visuals in Power BI. You can choose to stream data in batch or real-time based on your needs and set up automated data refresh.
Instead of manual or scheduled data refreshing, creators can systematize visual cues to identify data changes, develop, test & publish the BI reports. This elevates your organization’s overall data-driven culture.
7. Integrated insights transformation
Transforming your data to insights & insights to action, everything can be done with Microsoft Power Platform. Power BI encompasses inbuilt visuals for Power Apps and Power Automate to build business applications, workflows, alert notifications, report busting, and much more.
You can step beyond and embed these Power BI reports & dashboards in your applications, portals & websites to render a stellar user experience. And all these perks of data-intensive products can be attained without developing, deploying, managing, and monitoring the analytics, while getting complete control of Power BI using Power BI Embedded analytics.
8. User-driven innovation
Enjoy weekly & monthly feature upgrades and enhance your Power BI dashboards & reports regularly. Based on the feedback/ideas submitted from the community, Microsoft constantly updates and strives to sustain Power BI as the leader in BI space.
9. Global support community
Microsoft Power BI community includes around half a million members worldwide to connect, learn, and discuss with experts & peers. Members can post queries & discussions on every product such as desktop, report server, service, power query, mobile apps, developer, DAX commands, power platform, R script, and much more.
10. Cost-effective
Overwhelmed by these huge licensing options for Power BI?
We can help you pick the right Power BI licensing for your needs!
Isn’t it the best & affordable business intelligence platform for your organization to kick-start data-driven culture?
What next? We help you build end-to-end data analytics with Power BI!
Getting started with the matured data model and Power BI adoption can be a daunting task without prior expertise!
If you wish to experience the benefits of Power BI for your organization, we help you with your first POC dashboard in 48 hours!
Wondering how we can deliver your Power BI POC dashboard in 48 hours? Here’s our business intelligence journey & intellectual assets along the way!
- Delivered 100+ successful data visualization solutions
- A team of 250+ data architects, data engineers, data scientists, and ML experts.
- 100% delivery, 90% repeat customers, 1100+ team with an in-house team for cloud, DevOps, user experience, identity management, mobility, server maintenance, etc.
- Intellectual assets & best-in-class business intelligence practices
- Off-the-rack industry-specific dashboard library
- A hybrid data model for enhanced scalability options & reduced TCO
- End-to-end DataOps pipelines for data extraction, transformation, visualization, report busting, alert notification, and much more
- Dynamic page & app navigation with cutting-edge customization
- Industry excellence in M365 for automation, hourly refresh, DevOps, and security implementation.
AVASOFT team can hold your hands from designing a robust Power BI data model to user adoption. We’re here to support at every step ahead of your analytics maturity!
