Improve campaign engagement with Salesforce Marketing Cloud
Personalized campaigns across email, SMS, and push
Blanket send times and one-size-fits-all messaging may not match how individual customers engage. We implement Salesforce Marketing Cloud to create cross-channel journeys across email, SMS, and push based on customer behavior.
With Einstein and Agentforce, send times, channels, and campaign content can be adapted for each contact. This helps marketing teams spend less time on content production and more time on campaign strategy.
What our Marketing Cloud experts do for you
Journey & Campaign Strategy
Map customer lifecycle stages to journeys and campaigns, giving each send a clear purpose and measurable goal.
Email, SMS & Push Channel Setup
Configure and connect the messaging channels your customers use, including transactional email, SMS, and mobile push.
Data Cloud-Powered Segmentation
Create segments using real-time customer profiles instead of static lists that can become outdated.
Send-Time & Channel Optimization
Configure Einstein-driven send-time and channel selection so each contact can receive messages at times and through channels where they are more likely to engage.
Creative & Content Automation
Set up Agentforce-assisted subject line and copy generation based on your brand voice, making it easier to create A/B test variants.
Marketing Analytics & Attribution
Build reporting that connects campaign activity to pipeline and revenue, rather than focusing only on opens and clicks.
Marketing Cloud in action
Here are two examples of what we’ve built with Marketing Cloud, Einstein, and Agentforce as part of the broader campaign and journey services we deliver.
Send-time and channel optimization
Customers may engage differently depending on the channel and time of day, making blanket campaign schedules less effective.
How it works
Einstein and Agentforce analyze historical engagement data, such as opens, clicks, and purchase timing, for each contact. The system can then select a suitable channel, such as email, SMS, or push, along with an appropriate send window instead of using one send time for the entire segment.
AI-generated campaign variants for testing
Marketers can spend hours creating subject lines and copy variations for A/B tests.
How it works
Agentforce generates multiple subject line and body copy variants based on brand voice guidelines and previously successful content. Marketers can review the options, select the variants they want to use, and launch them as a multivariate test.
Personalized timing and content can help campaigns reach customers when and where they are most likely to engage.
FAQs
Can we maintain control over our brand voice when using AI-generated content?
Yes. Agentforce can use your brand voice guidelines and previously successful content when generating campaign variants. Marketers review and select the content before it is sent.
Can you set up SMS and push notifications along with email?
Yes. We can configure email, SMS, and mobile push so campaigns and journeys can use the channels that fit your customer engagement strategy.
Does send-time optimization work with a small contact list?
It works best when there is enough historical engagement data to identify patterns. New or very small lists may need more send history before optimization can provide useful results.
Can we still run manually scheduled campaigns?
Yes. Optimization can be applied selectively, allowing time-sensitive or manually planned campaigns to follow their existing schedules.
How does Marketing Cloud connect with Data Cloud?
Marketing Cloud can use customer profiles and segments from Data Cloud to support campaign personalization. This allows marketing teams to work with customer information from connected systems.
Can we track which campaigns contribute to revenue?
Yes. We can build attribution reporting that connects campaign and journey activity with downstream pipeline and closed revenue, alongside engagement metrics such as opens and clicks.
What can we do for you
Consulting and Advisory
Conduct thorough business audits to craft tailored strategies for your success. Receive actionable insights and recommendations prioritized to meet your needs.
Platform Administration
Streamline your Salesforce operations with our expert administration services. From production releases to analytics, we ensure your platform is primed for success.
Custom Implementation
Tailor Salesforce solutions to fit your unique business requirements. Our seasoned experts guide you through seamless implementation processes aligned with your organization’s goals.
Integration
Seamlessly integrate tools to harness 360-degree customer insights. Align your marketing automation tools with Salesforce policies for enhanced data merging.