Delivering the right message to the right audience at the right time is exactly what new-age marketing is all about!
Salesforce Marketing Cloud is an intelligent marketing automation and analytics software that helps marketeers in nurturing meaningful customer relationships. It supports many facets of Marketing like cross-channel strategies, campaign analytics, dynamic customer journeys, audience segmentation, email automation, mobile messaging (SMS), social media engagement, and a lot more!
In this blog, we have nailed down the benefits of Marketing Cloud that can help you unveil its complete potential.
The benefits of leveraging Salesforce Marketing Cloud
1. Helps you interact with your customers based on real-time data
The data and the insights you collect must be updated accordingly based on real-time interactions. For example, if a prospect converts into a customer, then their contact detail will be automatically removed from the prospect journey and added to the customer journey.
Apart from this, you can also get insights into how your customers are interacting with your emails and customize them accordingly.
2. Supports multi-channel messaging
Salesforce Journey builder will enable you to send messages to your customers from multiple channels. Depending on the length of the content and urgency of the message, you can easily send messages through emails and SMS. For example, if a customer is purchasing a product from you, you can create a journey with emails to share the shipment details.
Post-purchase, you can use both SMS and emails for sending product recommendations and new offers. By leveraging the Mobile Studio feature in Marketing Cloud, you can easily send SMS and push notifications in real-time.
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3. Strengthens your customer’s engagement with your brand
If you want to enhance your customer engagement, you need to share content that resonates well with your audience. Content personalization is the key to turning your potential prospects into customers.
Salesforce Marketing Cloud has dynamic components that will help you create personalized email content and subject lines based on your recipient’s likes and dislikes.
At the same time, you needn’t create multiple versions of the same mail, instead, the email content will populate based on who the recipient is!
You can also customize the sender information based on the salesperson who will be conversing with the prospect.
4. Offers distinctive integration capabilities to increase the functionality of your Salesforce ecosystem
Marketing Cloud offers a myriad of integration capabilities apart from its integration with Sales Cloud and Service Cloud.
The integration capabilities of Marketing Cloud are as follows…
- By leveraging REST and SOAP APIs you can easily interact between applications to meet your desired business outcomes.
- Just like how your App Store and Play Store augments your smartphone experience, you can increase the functionality of Salesforce by integrating your Marketing Cloud ecosystem with the applications in Salesforce App Exchange.
- You can also customize your Marketing Cloud ecosystem by integrating it with various other third-party applications.
5. Delivers personalization at every step through the power of Artificial Intelligence
Einstein for Salesforce Marketing Cloud will help you predict the likeliness of a customer to open your emails and engage with your promotional content. You can also predict the desired time in which your audience is likely to engage with your content. By getting insights into the engagement frequency, you can decide on the number of messages that need to be sent for better reach.
All in all, Einstein will help you to understand your customer behavior so that you can deliver a highly personalized and intuitive customer experience.
From data flows to integration capabilities, Marketing Cloud can help you achieve your business goals by providing a 360-degree view of your customers. If you are looking for a centralized platform to support your entire customer journey, Salesforce Marketing Cloud must be your go-to choice!
