Marketers know how tedious of a task attracting a new customer is! When we are on our toes to attract new prospects, we at times tend to forget or ignore the existing ones. Smart marketers know to strike a balance between attracting new customers and working on nurturing the relationship with the existing ones all at once.
If you want your business to sustain and want a long-lasting relationship with your customers, you need to put in equal effort if not less to establish your business. But how do you do that?
Salesforce Marketing Cloud’s Journey Builder can be of great help, to connect with new customers and to also nurture the existing ones. It can help you to create and execute meaningful campaigns, enhance multiple touchpoints, and work along the customer journey across any channel like SMS, Email, Mobile app, etc.
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If you want to bring everything together, Salesforce Marketing Cloud is the one for you! Let’s dive deeper and know how Salesforce Marketing Cloud can help your business in marketing campaign ROI and help in generating more leads.
How does Journey builder help?
Create seamless customer experience across various touchpoints including newsletters, mobile, email marketing, direct mail, and so much more using Journey Builder. Make your marketing campaigns more customer-centric and make your customer journey more visible in all your tasks.
Marketers: Use journey builder to build personas, develop personalized messages and enhance the customer journey whenever needed.
Customer-based teams: Manage your customer’s end-to-end experience, and work on Marketing, support, sales, etc. of the customer journey.
Maintain consistency in style and brand messages throughout the journeys.
When you have a growing business, the integrated reports and data visualization that comes through Salesforce Einstein analytics can help you deliver great experiences for your customers. They are integrated with other Salesforce Marketing cloud solutions in the Salesforce marketing cloud suite and thus bring in all the data needed for leveraging the customer journeys.
So now we know what Salesforce Journey builder can do, Let’s learn more about the types of customer journeys you can create with Salesforce Journey Builder for effective engagement with your customers.
Onboarding Journey
This is exclusively for onboarding the new employees sent in the initial days. Send an email on their first day with all the details they’d need to proceed further. Send another email as “welcome to the team’, with the required contact info, details about the team, and useful resources. Don’t cram the inbox with back-to-back emails but yes, do send the final email with details about the HR and admin information a couple of days later.
Welcome Journey
This is for engaging with your new customers. Create a simple 3-email series with relevant and useful links like something about sales and deals, or a link to raise an issue or send questions too. Keep it simple but keep it interesting.
Anniversary Journeys
When there are anniversaries, celebrate that for your customers with a set of email series. Offer them some coupons or discounts based on how long they’ve sticked to your brand. Thank them for their loyalty and make them feel they are privileged customers. Follow-up on the reminders to let them know about the coupon’s validity and expiration.
Abandon Cart Journey
When you set up an abandon cart journey using Journey builder for your e-commerce site, you can increase the conversion rates and sales dramatically. You can remind your customer about their purchases and the items sitting in their carts.
- Send a message as an email with the cart details or link to the cart
- Send a follow-up message as an SMS
- Send a discount code to promote the purchase actions
Win Back Journey
Your customers have numerous options online for buying a product. Encourage your customer for a new purchase with a win-back journey. Send them messages that’ll bring them back. Let them know that you are missing them. Promote interaction and send discount codes or coupons.
Salesforce Marketing cloud journey builder is a magical tool that can do so much for your business. Improve your customer experience, increase visibility and generate more income. Add value to your customer’s journey and create a personalized experience for your valuable customers.
If you wish to get more details on how to create effective customer journeys using Salesforce Marketing Cloud, reach us Now! We’d sit and sort it together and take your business to new heights.
