If you are running a business in 2022, you need to have a clear-cut strategy to successfully retain your existing customers and build new relationships. With that being said it is also difficult for your enterprise to build an effective customer relationship without having a cutting-edge CRM solution like Salesforce!
If you are already into the depths of new-age marketing and sales, Salesforce mustn’t be a new topic for you. If not, do not fret! In this blog we have discussed the way in which you can enrich your consumer engagement with Salesforce.
Personalized customer experience made easy!
Salesforce CRM can help you to push your brand to places where your customers are shopping by providing a unified platform. This can augment in creating a “personalized consumer experience”, through mobiles, websites, and social media where customers invest most of their time.
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Be it a small-scale enterprise or an international brand, adopting Salesforce’s features such as Marketing Cloud, Sales Cloud, Service Cloud, and Commerce Cloud can help you to increase the rate of your consumer engagement at multiple levels!
Let’s explore the features of Salesforce that can help you to upscale your business by driving consumer engagement.
Marketing Cloud
Delivering the right message at the right time to the right person is truly what marketing is all about! With Marketing Cloud, you can create smart interactions that will help in predicting the needs of your customers. From email management to data analysis, Marketing Cloud can assist you in implementing various marketing strategies that can help you with achieving successful customer relationships.
Here are the top five benefits of Marketing Cloud that you can’t afford to miss.
- Enables integrating all your company’s data in real-time.
- Helps you to better understand your potential customers.
- Increases the number of clicks and actions with the help of predictive intelligence.
- Assist you in performing ‘cross-channel marketing’ to increase the rate of your consumer’s engagement with your brand.
- Interacts with Google Analytics to help you easily understand and track your engagement rate.
Sales Cloud
We all know how sales team is crucial for a brand to expand its business!
Sales Cloud can help in automating the tasks of your sales team by making insightful decisions. Regardless of the size of your organization, Sales Cloud can help you to achieve meaningful interactions by centralizing the information of your clients.
If you’re planning to increase the productivity of your sales team, then adopt Sales Cloud!
Service Cloud
Salesforce’s Service Cloud is designed to offer personalized services across multiple channels by imparting cutting-edge technologies through Lightning Platforms. With Service Cloud, you can offer a highly intuitive service experience to your customers by analyzing their unique problems and needs.
Looking for an easy way to deliver a personalized customer experience? Transition your customers to Service Cloud!
Commerce Cloud
“Mobile accounts for 60% of the traffic and 41% of orders”, says Ken Kralick, the head of global e-commerce at PUMA.
This shows how celebrated brands like PUMA are relying on mobile optimization technologies to accelerate the profit of their business. With the power of ‘Storefront Reference Architecture’ in Commerce Cloud, you can create a highly intuitive mobile-first site for your brand that can enrich your customers’ mobile shopping experience. Thus, PUMA revamped its site with the help of Commerce Cloud to create an efficient and captivating modern site architecture for improved customer experience.
“The site is faster. The user experience better, and the conversation rate is better. Full stop.” – KEN KRALICK | GLOBAL HEAD OF ECOMMERCE AT PUMA
Commerce Cloud can also help you with data collection, local payment options, delivery, and much more by providing a real-time inventory!
Community Cloud
Isn’t it crucial for your brand to connect with employees, partners, and consumers on a common platform to achieve holistic growth?
If your answer is yes, then Community Cloud is all you need!
With Community Cloud, you can easily allow your customers to share feedback and add reviews on a common platform. It also recognizes profiles that are relevant to your company and adds them to your community so that you can easily interact with your target customers.
No matter what the size of your industry is, Community Cloud can help you to achieve a streamlined connection with your departments, offices, and partners across multiple levels on a single platform/community.
Planning to incorporate these game-changing features of Salesforce to your business?
Our Salesforce professionals at AVASOFT are specialized in providing end-to-end CRM solutions within an unimaginably short span of time.
